After a battle with cancer that led her to rethink everything, Coreen Cammarano opened The Joint Chiropractic at Stratford Crossing, a completely new endeavor that promised personal growth and professional fulfillment. For nearly two decades following college, Coreen had embraced her role as a stay-at-home mom, going all-in on rearing four kids.
Now at 39, with her children nearly raised and cancer in the rearview mirror, The Joint Chiropractic offered an opportunity to run a business without starting from zero. Their franchise framework gave her a major head start, but Coreen was still tasked with learning ALL aspects of entrepreneurship plus the ins and outs of operating within a retail environment.
Ready to assist, NewMark Merrill filled the gap with a true partnership that helped Coreen flourish. From operations to marketing to leasing to retail technology, NMC’s support helped Coreen’s business to take off, and her success at Stratford Crossing has led to 12 (and counting) additional The Joint Chiropractic locations. This case study highlights some of NewMark Merrill’s most impactful contributions to Coreen’s incredible success.