NewMark Merrill Purchases Northridge Shopping Center

NewMark Merrill Cos. Inc. has acquired the Corbin & Parthenia shopping center, an 83,668-square-foot community retail center located in Northridge. The Woodland Hills-based retail shopping center owner and development company will work to enhance the asset with investments in deferred maintenance, upgrading various areas of the property including improvements …

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Landlords Are Learning to Adopt Retailer-Centric Technology

Landlords steadily are testing and adapting retail-oriented technologies that help them learn about their customers and run more efficient and profitable enterprises. “Landlords are now learning the importance of being active operators of shopping centers,” said Richard Rizika, partner and co-founder of brokerage and advisory firm Beta. “They …

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Shopping Center Marketing 2.0

As the consumer, technology and privacy laws evolve so, too, must a shopping center’s marketing strategies. A shopping center’s marketing agenda has one goal in mind: get shoppers into the center where they can spend money on goods and services. There’s just one problem — the perennial bachelor …

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