New technologies make informed decision making possible early adopter NewMark Merrill Companies, a leading shopping center owner and developer with over 75 centers, has leveraged the platform to shape leasing, marketing, and center optimization decisions for over 40 different portfolio shopping centers. According to NewMark Merrill President and CEO Sandy Sigal, “ eliminates the witchcraft and over-reliance on intuition in our industry, replacing the guesswork with real answers. For the first time, we know where customers work, reside, and frequent with specificity. We benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It’s an absolute game changer.”

Extract from original article: LOS ALTOS, Calif.–(BUSINESS WIRE)–Oct 24, 2018