Woodland Hills, Calif. (July 19, 2018) –NewMark Merrill Companies, Inc. is pleased to announce that it has hired Kassandra Bishop as Vice President of Marketing & Technology. Bishop will lead the company’s corporate and property marketing and technology efforts. Her role includes overseeing the overall strategy, implementation, budget, measurement, public relations and community involvement.
“We are very fortunate to have Kassandra join our Company and lead our Marketing and Technology efforts,” stated Sandy Sigal, President and Chief Executive Officer of NewMark Merrill Companies, Inc. “She has both the experience and the knowledge to help our tenants become more successful, create synergy between our tenants, centers and the community, and to further help the introduction of cutting edge technology which will help our customers connect with our merchants in many different ways.”
Bishop brings 13 years of marketing experience, most recently serving as Director of Marketing & Business Development for Simon Property Group, where she lead the marketing department at several properties in Texas and California. She earned a Bachelor’s degree in Communications Studies from University of Minnesota and a Master’s degree in Organizational Management and Project Management from Ashford University.
Sigal continued by saying “NewMark Merrill is sharply focused on pioneering new technologies that benefit the operation and customer experience within its centers.” The company continues to implement and expand new initiatives, such as using WiFi and Merchant Centric to monitor and respond to consumer sentiment, shopping patterns, traffic and merchant health.
Both Bishop and NewMark Merrill are excited about the company’s advanced use of marketing technology tools to push the needle for their customers and tenants, helping to make the shopping experience that much better for everyone in the communities that they serve.
About NewMark Merrill Companies
NewMark Merrill Companies, Inc. owns or manages a portfolio of over 70 shopping centers valued at more than $2 billion. Since 1987 President and Chief Executive Officer Sandy Sigal has led the company of shopping centers representing over 1,500 tenants and 10 million square feet in California, Colorado and Illinois. The Company has founded and invested heavily in BrightStreet Ventures, its technology company, which is working on leading edge solutions for landlords and tenants to succeed in today’s retail environment. For more information, visit NewMarkMerrill.com.