NewMark Merrill Cos. hired Kassandra Bishop as vice president of marketing and technology. Bishop will lead the company’s corporate and property marketing and technology efforts. Her role includes overseeing the overall strategy, implementation, budget, measurement, public relations and community involvement.
“We are very fortunate to have Kassandra join our company and lead our marketing and technology efforts,” said President and CEO Sanford D. Sigal. “She has both the experience and the knowledge to help our tenants become more successful, create synergy between our tenants, centers and the community, and to further help the introduction of cutting-edge technology, which will help our customers connect with our merchants in many different ways.”
Bishop brings 13 years of marketing experience, most recently as director of marketing and business development at Simon, where she led the marketing departments at several properties across Texas and California.